Grant Houston – Natural Structure

Hello, I’m Grant.

I’m a Product, UX, and Interaction Design Leader who looks beyond the surface interface. I help organizations solve systems-level problems, streamlining complex workflows and bottlenecks to enable highly intuitive, engaging, and accessible enterprise and consumer experiences.

Simplifying the design of complex systems and driving measurable business outcomes.

Reduced Support Calls by 45%

Pitched, designed, and deployed a progressive contextual help system for EP SmartPO and MyEP that walked users through complex tasks, driving down customer service load within two months of launch.

Regulated Medical Innovation

Co-led research and interaction design for Nevro’s FDA-regulated HFXiQ™ app via Karten Design, empowering chronic pain patients to safely control implanted spinal cord stimulators and track real-time therapeutic outcomes.

2,300% Workflow Efficiency Boost

Architected the backstage Quality Control screening tool for Disney’s MoviesAnywhere.com, compressing a painstaking 4-hour manual movie review process into a seamless 10-minute workflow and clearing a 7,500-title catalog backlog.

Optimized Commerce Channels

Streamlined omni-channel conversion mechanics and user communication loops across diverse retail and media landscapes, eliminating structural interface bottlenecks and alignment friction.

Increased Cart Conversions by 23%

Redesigned mobile and desktop checkout experiences for HauteLook and Nordstrom Rack, resulting in an immediate 23% boost in purchase completion and a 35% reduction in customer shipping errors.

Enterprise & Omnichannel Scale

Overhauled the end-to-end digital booking pipeline across 2,000+ physical locations for PublicStorage.com, translating high-friction moving logistics into smooth transactional interactions.

Photo collage of whiteboard wireframe sketches and a designer writing on a whiteboard during a working session

Why Choose Me?

15+ Years of Design Leadership

Specializing in systemic Information Architecture, complex user flows, and high-fidelity microinteractions. From zero-to-one concepts to legacy product modernization, I build and scale human-centered digital strategies.

Omnichannel Ecosystem Strategy

Expertise in designing seamlessly across desktop browsers, native mobile apps, TV interfaces, and next-gen physical hardware, safeguarding a continuous user journey at every digital touchpoint.

Enterprise, B2B, and B2C Mastery

Well-practiced in navigating complex enterprise environments with high-density data requirements as well as consumer markets where conversion, speed, and clean alignment are paramount.

Cross-Vertical Adaptability

Proven success injecting immediate strategic value into E-commerce, Entertainment, Fintech, SaaS Payroll/HR, and Medically-Regulated ecosystems through a deeply immersive approach to product onboarding.

Diverse Scale: Startups to Global Giants

Trusted to guide product design across hyper-growth startups, market-disrupting in-house divisions (Disney, DirecTV, CrowdStrike), and elite global digital consultancies like Sapient and Schematic.

Rare Engineering Fluency

Having spent my early career as a full-stack web developer and database designer, I speak the exact language of engineering. This foundation builds immediate rapport with development leadership and slashes handoff drag.