Designing complex systems and driving measurable business outcomes.
I am a UX & Product Design Leader who owns the end-to-end evolution of digital ecosystems across Web, Mobile, Enterprise SaaS, and Next-Gen Hardware.
Reduced Support Calls by 45%
Pitched, designed, and deployed a progressive contextual help system for EP SmartPO and MyEP that walked users through complex tasks, driving down customer service load within two months of launch.
Regulated Medical Innovation
Co-led research and interaction design for Nevro’s FDA-regulated HFXiQ™ app via Karten Design, empowering chronic pain patients to safely control implanted spinal cord stimulators and track real-time therapeutic outcomes.
2,300% Workflow Efficiency Boost
Architected the backstage Quality Control screening tool for Disney’s MoviesAnywhere.com, compressing a painstaking 4-hour manual movie review process into a seamless 10-minute workflow and clearing a 7,500-title catalog backlog.
Optimized Commerce Channels
Streamlined omni-channel conversion mechanics and user communication loops across diverse retail and media landscapes, eliminating structural interface bottlenecks and alignment friction.
Increased Cart Conversions by 23%
Redesigned mobile and desktop checkout flows for HauteLook and Nordstrom Rack, resulting in an immediate 23% boost in purchase completion and a 35% reduction in customer shipping errors.
Enterprise & Omnichannel Scale
Overhauled the end-to-end digital booking pipeline across 2,000+ physical locations for PublicStorage.com, translating high-friction moving logistics into smooth transactional interactions.
The Strategic Edge: Core Capabilities
15+ Years of Design Leadership
Specializing in systemic Information Architecture, complex user flows, and high-fidelity microinteractions. From zero-to-one concepts to legacy product modernization, I build and scale human-centered digital strategies.
Omnichannel Ecosystem Strategy
Expertise in designing seamlessly across desktop browsers, native mobile apps, TV interfaces, and next-gen physical hardware, safeguarding a continuous user journey at every digital touchpoint.
Enterprise, B2B, and B2C Mastery
Well-practiced in navigating complex enterprise environments with high-density data requirements as well as consumer markets where conversion, speed, and clean alignment are paramount.
Cross-Vertical Adaptability
Proven success injecting immediate strategic value into E-commerce, Entertainment, Fintech, SaaS Payroll/HR, and Medically-Regulated ecosystems through a deeply immersive approach to product onboarding.
Diverse Scale: Startups to Global Giants
Trusted to guide product design across hyper-growth startups, market-disrupting in-house divisions (Disney, DirecTV, CrowdStrike), and elite global digital consultancies like Sapient and Schematic.
Rare Engineering Fluency
Having spent my early career as a full-stack web developer and database designer, I speak the exact language of engineering. This foundation builds immediate rapport with development leadership and slashes handoff drag.