User Research

  • User Interviews (Advanced)

  • Observation (Advanced)

  • Customer Journey Maps (Intermediate)

  • Personas (Intermediate)

  • Synthesizing Insights (Advanced)

Information Architecture

  • Site maps (Expert)

  • Application Map (Expert)

  • User Flows (Expert)

  • Use Cases (Intermediate)

  • Navigation (Advanced)

  • Taxonomy (Advanced)

  • Tree and Card Sorting (Advanced)

Content Strategy

  • Copywriting (Intermediate)

  • Microcopy (Advanced)

  • Content Inventory (Advanced)

Wireframes

  • Interaction Models (Expert)

  • Storyboards (Intermediate)

  • Information Design (Advanced)

  • State Diagrams (Expert)

  • Annotations & Documentation (Expert)

Prototypes

  • Paper Prototypes (Advanced)

  • Low-fidelity (Expert)

  • High-fidelity (Expert)

  • Multi-flow (Expert)

  • Micro-interaction Design (Expert)

  • Rich Interactions (Expert)

Visual Design

  • Iconography (Intermediate)

  • Information Graphics (Intermediate)

  • Mockups (Intermediate)

  • UI Design (Advanced)

  • Design Systems / Pattern Libraries (Advanced)

Usability Testing

  • Moderated (Remote/In-Person) (Advanced)

  • Unmoderated (Intermediate)

  • A/B Testing (Intermediate)

  • Usability Assessments (Expert)

Methodologies

  • Agile/Scrum (Expert)

  • Waterfall / SDLC (Expert)

  • Design Thinking (Intermediate)

  • 5-Day Design Sprints (Expert)

Core Competencies

  • Full-Stack UX, Product, and Interaction Design (from “Big Picture” ideation to High-Fidelity UI)

  • UX Research, User Interviews, Requirements, and Journey Maps 

  • Information Architecture, Taxonomy, Navigation, User Flows, and State Diagrams

  • Interaction Design, Microinteractions, Interaction Models, and Motion Studies

  • Wireframes and Prototypes (Axure RP, Figma, Sketch, and InVision)

  • Content Strategy, Copywriting, and Web Content Accessibility Guidelines (WCAG)

  • UI/Visual Design, Typography, Layout Hierarchy, Design Systems, and Style Guides

  • Usability Testing (moderated, unmoderated, and A/B) and QA/UAT Testing

  • Agile/Scrum, Waterfall/SDLC, and Design Thinking Methodologies

  • Cross-Functional Collaboration with Product, Engineering, QA, Customer Service, and C-Suite Stakeholders

  • Strategic Problem Solving (“Big Picture”) and Systems Thinking

  • Mentorship & Leadership in Design Teams

  • Tools: Axure RP, Figma, Sketch, InVision, Zeplin, Abstract, Adobe Creative Suite, Microsoft Office Suite, Miro, JIRA, and Confluence

Skills Matrix